Nov. 2025 Julia Eremenko Vladimir Kosonogov Vladislav Aksiotis Victoria Moiseeva Anastasia Obukhova Alisa Godovanets Oksana Zinchenko Vasily Klucharev Anna Shestakova Introduction: Emotions play a crucial role in shaping consumer experiences and decisions. Neurophysiological tools offer objective markers of emotional reactions in multisensory environments, where positive valence promotes approach behavior and negative valence fosters avoidance. Methods: We applied the Osgoo

Nov. 2025 Abstract Background: Social media (SM) platforms have become increasingly prevalent in adolescents' lives, and concerns have arisen regarding their potential contribution to depression. This study examined whether excessive SM use contributes to rising adolescent depression rates and evaluated potential mitigation strategies. Methods and findings: We developed an individual-based microsimulation model of 18.6 million French adolescents born 1990-2012, tracking depre